Early Access Sets
Build and review unreleased sets weeks before they hit the shelves.
Most loved
The LEGO® Creator Program
Where awesome creators build with LEGO®
Team up with the world's most playful brand. Get early access to unreleased sets, exclusive campaign briefs and paid collabs — built for creators of every size.
Free to join No follower minimums Global
500+
creator collabs last year
110+
countries reached
32M+
followers on our channels
90
years of play & counting
Why creators love teaming up with us
Perks that actually feel like play — not paperwork.
Paid Collaborations
Sponsored briefs with fair, transparent rates — no exposure bucks.
PaidAffiliate Rewards
Earn commission on every brick your audience buys through your links.
OngoingFeature on Our Channels
Get showcased to 32M+ followers across official LEGO channels.
ReachEvent Invites
LEGO House, Comic-Con, premieres — pack your bags, creator.
IRLCreator Community
A private network of builders to collab, learn and grow with.
CommunityHow it works
Three bricks. That's the whole instruction manual.
1
Apply in minutes
Tell us about your channel, your audience and what you love to build.
2
Get matched
We pair you with campaigns and sets that fit your vibe and niche.
3
Create & earn
Publish your content, get paid and unlock bigger briefs as you grow.
Creators already building with us
From stop-motion wizards to city-scale MOC builders.
Region
Platform
No creators match these filters yet.
Ready to build something awesome?
Applications are reviewed every week. Tell us who you are — we'll bring the bricks.
Apply Now — it's freeQuestions? Good. We like curious people.
Who can apply to the program?
Any creator over 18 with a public channel — YouTube, TikTok, Instagram, Twitch or a blog. If you love building and your audience loves watching, you're our kind of person.
Is there a follower minimum?
No. We look at engagement, content quality and fit with the campaign — not just the follower count. Rising stars are welcome.
How do paid collaborations work?
When a campaign matches your profile, we send a brief with deliverables, timeline and a fixed rate. You create, we review together, you get paid within 30 days of publication.
What content formats are we looking for?
Build videos, stop-motion, reviews, challenges, livestreams, photography — if it involves bricks and creativity, it fits. Surprise us.
When will I hear back after applying?
We review applications weekly. Expect an answer within 7–10 days — either with your first brief or with feedback for next time.